Last week, I blogged about the New Normal for businesses: having to find innovative ways for their company to grow when the economy just isn't. The good news, I said, was that Buffalo Niagara employers are better prepared for this new reality than their peers in many other places.
Today I'm writing about a company, SellingHive, that is starting up and growing in this environment. They've grown inside the SUNY Fredonia Technology Incubator, and our friends at the Chautauqua County Chamber of Commerce brought them to us (history has a strange way of repeating itself... a few years ago, we introduced the Chautauqua Chamber to another young firm, Liazon). Now, we're working with SellingHive to help them help our members find new ways to grow in this crazy economy.
A week ago, we invited a handful of members to learn about how SellingHive can help them, and have a free event on 11/18 for more companies to see what it is all about. SellingHive is a social networking website, connecting sales pros to their prospects. These connections lead to the development, negotiation and completion of business deals. It allows companies to not just find and talk about new markets, but to work them.
Our member Sherex Fastening Solutions is looking to SellingHive as a new way for them to thrive in a more difficult world. Vice President Adam Pratt, who is active with our Manufacturers' Council, says, “Business growth is our number one priority. We expect SellingHive to help us generate revenue in a quicker, more profitable manner.”
John Wanamaker, a famous retaler in victorian-era Philadelphia, used to joke that he never knew which half of his marketing budget went to waste, and businesses today are still trying to figure out the same thing. With SellingHive, you don't just pay and hope for the best, but find your results and then pay.
“Social media sales and marketing are all the rage today and SellingHive has the potential to be the ‘next big thing’ in business social media,” said Bernie Switzer, President of Partnership member Precision PhotoFab (and a proud new Dad!).
To grow, we need to find a whole new way to do business, and we can do it right here in Buffalo Niagara. For companies, residents, employees, and our members, there is no need to go anywhere; there are endless opportunities for success right here in Western New York.