I've been blogging the last few weeks about the new normal, and how we think our SellingHive program can give companies a leg up when it comes to selling in an increasingly turbulent economy. One of our members, Applied Sciences Group will be taking advantage of the Partnership’s trial period to augment their sales strategy with SellingHive.
Applied Sciences Group is a software engineering firm that provides services to technology companies and advanced manufacturing firms. Many companies sell products that can be described with color, weight, size and material, but ASG's custom solutions are project specific. Their clients have them design systems, write code, develop test procedures, provide human machine interfaces, and provide database integration services. Even further, their target clients are in a wide range of industries including medical devices, defense contracts, and ceramics... and even food and dairy!
We all know of companies trying to do more with less, and Applied Sciences Group is helping their customers do just that, but finding sales partners who understands their sales cycle is challenging. With a sales force of two people, and a heavy reliance on referrals to generate new business, ASG’s ability to reach new markets and secure new clients was limited without “feet on the street” in a new territory.
Enter SellingHive. Kim Grant, ASG's Business Development Manager, sees SellingHive as a means to get introduced to qualified prospects. SellingHive will let her spend more time scoping out new projects and less time hunting down decision makers.
In a tough economy where prospects are busy, we all need to be creative and find new ways to hit our results. Count Applied Sciences Group as one local employer taking steps to ensure they'll continue to grow.
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